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ONE79, St Georges Terrace

Oct 13
2 min read

A premium commercial highrise requires an elite visual anchor in its main entrance to drive tenant prestige, streamline visitor navigation, and elevate property value. The corporate entrance at St Georges Terrace demanded a signage solution that could move away from standard flat screens to seamlessly match the sweeping architecture of the building. Furthermore, the display had to maintain a tight pixel density and uniform brightness under bright lobby lighting, ensuring complex wayfinding text, corporate advertisements, and fluid digital artwork remain completely crisp to professionals viewing the screen from a close distance.


The Solution

PixonTech answered this architectural and corporate brief by designing a highly customized, structurally integrated display wall powered by the XON 1.8 indoor LED lineup.

 

Key execution highlights include:

  • Curved Custom Structural Engineering: Designed and fabricated a bespoke curved LED matrix engineered to flow seamlessly with the organic interior lines of the public lobby.

  • High-Res Proximity Clarity: Deployed a dense 1.8mm pixel pitch to guarantee a flawless high res visual profile, making it ideal for close-proximity viewing where fine text and graphic shapes must remain pixel-free.

  • Dual-Purpose Content Architecture: Integrated an advanced content control backend that alternates smoothly between immersive, eye-catching digital art loops and targeted tenant advertising campaigns.

  • Smart Corporate Wayfinding: Calibrated the layout processing system to natively handle real-time informational graphics and building directories, creating a highly functional digital art and wayfinding hub.


The Results

The custom XON 1.8 deployment transformed the high rise entrance into a vibrant, technologically advanced corporate gateway:

  • Elite Branding Footprint: Provided property management with an eye-catching focal point that immediately communicates corporate prestige and innovation to all incoming clients and stakeholders.

  • Harmonized Commercial Utility: Successfully optimised the use of premium property real estate, using a single digital canvas to streamline daily tenant navigation while driving high-yield corporate advertising revenue.

  • Flawless Architectural Blend: Achieved an ultra-clean, flush-mount installation where the custom curve of the display feels like an organic extension of the lobby of the high rise.


 

 
 
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